Introduction
If you have 抖音打造been following social media trends, you'll know that TikTok and its Chinese version, Douyin, have become the talk of the town. This short-video app has become popular among millennials and Generation Z, evolving into a platform for brands to reach the younger audience. Douyin/Douyin, having over 1.5 billion downloads, has been an influential platform for the Chinese population and has facilitated the rise of social media influencers. If you're looking to join the Douyin bandwagon and want to be an influencer, you can create your personal brand and attract followers by following these tips.
Your Personal Branding
If you want to create your brand, find a niche interest and create content around it. When you upload videos, ensure they're entertaining, informational, and engaging, so users can relate to it positively. Creating a consistent visual identity and tone for your content is essential. Consistency will make it easier for followers to recognize and remember you across various platforms, ultimately increasing your followers. By creating your unique branding, you will standout amidst the sea of videos on the platform.
Collaborating With Other Influencers
If you want to grow your followers, collaborate with other Douyin/Douyin influencers, ideally those who have a similar or overlapping interest. When you collaborate, don't focus on quantity, but collaborate with people who have an engaged audience of followers. Collaborations also allow you to generate a new type of content that could benefit both parties. If you collaborate with a bigger influencer than yourself, their followers might end up following you too, leading to fast growth.
Interactive Video Creation
Interactive video creation is an effective way to engage users actively, and making use of those features can help grow your following. Give your followers a reason to comment on your posts, ask them to vote or participate in challenges. If you show user-generated content or responses in your future videos, it will encourage more people to interact with your videos, and you might even go viral. Additionally, when users feel part of a community, they're more likely to stay with you for the long run.
Improve Your Video Quality
The quality of your videos is essential, and it should be your foremost concern. Douyin/Douyin has a feature to upload up to 60 seconds of content, which is enough time to showcase your creativity. Always film in good lighting, use interesting background, and try new editing techniques to make your video more attractive. You want to create videos that stand out from the competition, so it's essential to experiment with your video quality continuously.
Promote Your Account
Promoting your account on other social media platforms can help you reach new audience bases who aren't familiar with Douyin/Douyin. Share links to your Douyin/Douyin accounts in your Instagram bio or Twitter profile, and share screenshots of your content on Facebook or LinkedIn. You can even promote your Douyin/Douyin account by attending events or including your profile in your email signature.
Conclusion
Creating a successful personal brand on Douyin/Douyin takes time, patience, and effort. When you create your unique identity and engage with your audience, you'll see your followers grow. Collaborating with other influencers, improving the quality of your videos and promoting your account can help you reach new heights. But remember to be yourself, never compromise on originality, and lastly, have fun while creating content.
